People

The team that makes us Sturdie.

Founding Director Matt Smith commenced Sturdie Trade Services in 2006. Since then, this wholly Australian-owned organisation has achieved substantial organic growth and is now an award-winning, multidisciplined service provider throughout Australia. In 2022 Sturdie joined the Fredon Group.

Matt Smith

Director

Founding Director Matt Smith commenced Sturdie Trade Services in 2006. Since then, this wholly Australian-owned organisation has achieved substantial organic growth and is now an award-winning, multidisciplined service provider throughout Australia. In 2022 Sturdie joined the Fredon Group.

Simon Keen

National General Manager

Simon is a senior executive with over 20 years experience managing large complex organisations. Simon joined the Sturdie family in 2022 when Fredon acquired a controlling interest in Sturdie. With a keen eye for detail, he brings a wealth of knowledge and experience and is responsible for all aspects of our business, nationally.

Ian Whale

National Operations Manager

As National Operations Manager, Ian is there to make things happen. With a passion for the industry, a contagious laugh, and an eye for detail like few others in the sector, he's our go-to guy for establishing and maintaining systems, and coming up with strategies and procedures to ensure efficient and smooth operations at all times.

Luke Ismail

National General Manager

With a passion for customer service and for working with our customers to achieve better outcomes; Luke provides a central point of contact between national customers and our state-based teams to ensure a consistent experience. Having worked across Electrical, Communications, Audio Visual and Healthcare Technology verticals within the industry, he has an acute awareness of working within a customer's environment and brings a collaborative and outcome focus to service delivery and problem solving.